Marketing Director

Kelly Herbert

Kelly’s journey to Lucky Goat began in Atlanta, where she was born and raised, before moving to Tallahassee in 2021. It was here that she first discovered and fell in love with Lucky Goat Coffee’s unique flavors and community vibe. With a strong background in marketing, Kelly made the transition from an agency to join our team as Marketing Director, bringing fresh ideas and a passion for both coffee and creative strategy.

In her role, Kelly combines her love for coffee with her expertise in marketing, always seeking new and innovative ways to connect with our community. Whether it’s developing exciting campaigns or finding fresh ways to engage with customers, Kelly’s dedication to both her craft and the brand shines through in everything she does.

When she’s not brewing up new ideas, Kelly enjoys quality time with her husband, daughter, and two dogs. She’s also an avid biker, often exploring local parks, or can be found curled up with a good book, enjoying a peaceful moment of relaxation.

Fun Fact:

I have lived in 3 state capitals in the last decade—Atlanta, Des Moines, and Tallahassee.

Go-To Coffee Order:

Hot vanilla latte with oat milk

Motivated By:

Snacks

Thoughts on Coffee:

Can't start my day without it! Nothing warms the soul up more than the perfect cup of coffee.