Our Story

It started with a simple idea: Make great coffee.


Everything we do is rooted in that basic concept. It’s what drives us. It’s what moves us, motivates us and keeps us excited about our products, our services and all we do in the community. We are coffee passionate.

Lucky Goat began roasting coffee in 2010, with a focus on providing top-quality wholesale coffee beans for local cafés. We had a big dream: of better coffee, more inviting spaces, and more intentional coffee experiences. As more people started to seek out our coffee to brew at home, it became clear that the brand was ready to grow. A larger warehouse and a welcoming storefront allowed us to do more than serve great coffee, but to share the knowledge behind it. Today, with locations across the Southeast, Lucky Goat continues to share great coffee with more communities, while staying true to the craft that started it all.

An Approachable Experience

Cappuccino or drip of the day? Single-origin or cold brew? Whether you’re a seasoned coffee lover or just getting started, Lucky Goat is built around one goal: Make Great Coffee for everyone. Expertly crafted coffee doesn’t have to feel exclusive.

Our knowledgeable baristas are always happy to offer recommendations, explain brewing methods, and share what makes each cup great. Through roastery tours and classes, Lucky Goat helps customers brew great coffee at home with confidence. Stop in to sample our drip of the day or our featured flavor.

The Legend Behind the Name

Legend has it that a herdsman named Kaldi noticed his goats had an extra spring in their step after eating wild berries that grew near their grazing grounds. Curious, Kaldi tried the berries himself and experienced the same euphoria.

Those berries held the seeds we now know as coffee beans. And while the story may be legend, it’s a reminder of how coffee was first discovered. We can thank a few lucky goats for helping bring great coffee to the world.