Vice President of Franchise Development

Troy Taylor

Meet Troy, the driving force behind Lucky Goat Coffee's franchise expansion. With a passion for franchising and a knack for seizing opportunities, Troy has brought a wealth of experience and energy to the table since joining the team in 2023.

Before joining the Lucky Goat family, Troy built a remarkable career spanning three decades in franchising. From owning and managing multi-unit franchises in various industries to facilitating the sale of over 600 franchises across diverse sectors including Technology, Retail, Casual Dining, and Early Learning Childcare, Troy has been a dynamic force in the business world.

It was a pivotal moment of initiative that brought Troy into the coffee business. With a simple, yet intentional outreach to our owner, he initiated the journey that led to officially launching our Franchise Program. At the heart of Troy's daily activities lies a commitment to guiding aspiring entrepreneurs from their first inquiry to the moment they sign the franchise agreement.

Outside the office, Troy wears many hats. As an ordained Anglican Priest, he also indulges in the world of Biblical Archaeology, leading excavations in Israel and Greece. And when relaxation beckons, you'll find him buried in a good book, savoring a glass of wine, or playing with an English Bulldog companion.

Person You Would Most Like to Have Coffee With:

My daughter

Theme Song:

Viva La Vida - David Garrett

The Moment You Knew You Loved Coffee:

When I had to wake up at 4am in the Army

Hidden Talent:

I'm a pretty good Ping Pong player